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SEO keyword Research
About Lesson

The 4 Types of Search Intent

📘 INFORMATIONAL
Learning & Research

“how to tie running shoes”

“what is pronation”

“benefits of running”

Best Content:
Blog posts, guides, how-to articles

Traffic: ⭐⭐⭐⭐⭐

🏆 ~60% of all searches
🎯 NAVIGATIONAL
Finding a Specific Site

“Nike running shoes website”

“Amazon running shoes”

“Strava login”

Best Content:
Brand pages, landing pages

Traffic: ⭐⭐⭐

🔖 Brand-dependent
🔍 COMMERCIAL
Comparing Options

“best running shoes 2025”

“Nike vs Adidas review”

“top shoes for flat feet”

Best Content:
Reviews, comparisons, top 10 lists

Traffic: ⭐⭐⭐⭐

🔥 High buyer intent
💳 TRANSACTIONAL
Ready to Buy

“buy Nike Pegasus 41”

“running shoes discount code”

“Asics Gel Kayano price”

Best Content:
Product pages, pricing, offers

Traffic: ⭐⭐

💰 Highest conversion