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Keyword Difficulty — Know Your Competition

Understanding Keyword Difficulty (KD) Score

0-14 Easy 15-29 Medium 30-49 Hard 50-69 V.Hard 70-100 Extreme

✔ EASY (0-14)

New sites can rank!

Real examples:

  • “hoka bondi 8 vs 7”
  • “running cadence tips”
  • “best socks for hiking”

Strategy:
Quality content, few links

Time to rank:
2-4 weeks

⚡ MEDIUM (15-29)

Doable with effort

Real examples:

  • “shoes for flat feet”
  • “C25K training plan”
  • “trail vs road shoes”

Strategy:
In-depth content + backlinks

Time to rank:
1-3 months

🔥 HARD (30-49)

Needs strong SEO

Real examples:

  • “best running shoes”
  • “marathon guide”
  • “Nike Pegasus review”

Strategy:
Expert content + backlinks

Time to rank:
3-6 months

🚫 EXTREME (50-100)

Major authority needed

Real examples:

  • “running”
  • “shoes”
  • “Nike”

Strategy:
Avoid unless DR 60+

Time to rank:
6-12 months

New websites: start with KD 0-20 keywords, then move higher as authority grows.