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What is keyword research & why it matters
Keyword research is the process of finding and analyzing the search terms that people type into Google. It tells you what your audience is looking for, how many people search for it, and how hard it will be to rank.
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What is Keyword Research & Why It Matters
The 5-Step Keyword Research Process
Finding Seed Keywords with Google Autocomplete
Analyzing keyword metrics (Volume, KD, CPC)
Understanding the 4 types of search intent
Long-tail vs short-tail keywords
Keyword difficulty & competition analysis
Using Google Trends for opportunities
SERP analysis — what’s ranking & why
Best free keyword research tools
Building a content plan from your research
Your Quick-Start Checklist
SEO keyword Research
About Lesson

Use Google Trends to Spot Opportunities

Google Trends Compare: “running shoes” vs “walking shoes” — United States, Past 12 months


💡 Why Google Trends Matters for Keyword Research

  • Spot seasonal trends — publish content BEFORE peak season.
  • Example: running-related searches spike before back-to-school season.
  • Compare keyword popularity to find higher demand topics.
  • Example: “running shoes” consistently outperforms “walking shoes”.
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